We care deeply about your privacy and want to be transparent about how we collect, use, and protect your personal data. This Privacy Policy explains what happens with your information when you use our website or services.

As a Swiss-based company, we comply with the revised Swiss Federal Act on Data Protection (revDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).

Who we are

We are a Switzerland-based software consultancy focused on designing and building digital products with a strong commitment to privacy, security, and long-term sustainability.

If you have any questions about this Privacy Policy or your personal data, please contact us at dataprivacy@vray.swiss.

What we collect

When you interact with our website, we may collect information such as your name, email address, company name, and any information you voluntarily provide through our contact forms.

We also collect technical information about how our website is used, including pages visited, browser type, operating system, anonymized IP address, device information, and referring websites.

To better understand how visitors use our website, we use Matomo, a web analytics platform hosted on our own servers in Switzerland.

By default, Matomo operates without analytics cookies, meaning visitors are not recognised across multiple visits. If you choose to accept analytics cookies, Matomo stores a first-party cookie that helps us understand whether visitors return and how our website can be improved.

How we use your data

We only process personal data for legitimate and clearly defined purposes, including:

• Responding to enquiries and contact requests
• Providing our services
• Improving our website and user experience
• Understanding website usage through privacy-friendly analytics
• Sending newsletters and updates if you have subscribed
• Protecting the security and integrity of our systems
• Meeting legal obligations

We never sell your personal data.

Processing is based on your consent, our legitimate interests, contractual obligations, or legal requirements, depending on the context.

Cookies and analytics

Our website uses only essential cookies unless you choose otherwise.

For website analytics, we use Matomo, hosted exclusively on our own infrastructure in Switzerland.

Without your consent:

• no analytics cookies are stored;
• IP addresses are anonymized before storage;
• returning visitors are not recognised;
• analytics data is used only in aggregated form.

If you consent to analytics cookies, Matomo stores a first-party cookie that allows us to understand whether visitors return to our website and how our content can be improved.

You can change or withdraw your cookie preferences at any time.

Third-party services

To provide certain features, we may use carefully selected third-party services.

These may include:

• newsletter delivery providers;
• embedded YouTube videos;
• maps or other embedded content;
• cloud infrastructure where required.

We only work with providers that meet appropriate security and privacy standards.

Where personal data is transferred outside Switzerland or the European Economic Area (EEA), appropriate safeguards are implemented in accordance with applicable data protection laws.

Use of AI

We may use artificial intelligence technologies, including large language models (LLMs), to assist with customer support, content generation, software development, or internal productivity.

Where personal data is processed using these tools, we ensure that it is handled responsibly and only where appropriate. Sensitive personal information is never processed using AI services without an appropriate legal basis or your explicit consent.

Where your data is stored

The systems we operate are primarily hosted on secure infrastructure located in Switzerland.

We implement industry-standard security measures, including encrypted communication, encrypted backups, access controls, monitoring, and regular security updates to protect your information.

Data retention

We retain personal data only for as long as necessary.

Typical retention periods include:

• Contact enquiries: up to 12 months after the last communication
• Newsletter subscriptions: until you unsubscribe
• Analytics data: retained only as long as necessary for statistical purposes
• Contractual and legal records: according to applicable legal requirements

When personal data is no longer required, it is securely deleted or anonymized.

Your rights

Depending on applicable law, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw your consent at any time
• Request a copy of your personal data where applicable

To exercise these rights, please contact us at dataprivacy@vray.swiss.

Data security

Protecting your information is important to us.

We use appropriate technical and organisational measures to safeguard personal data against accidental loss, unauthorised access, misuse, disclosure, or alteration.

Although we work hard to protect your information, no method of transmission over the Internet can be guaranteed to be completely secure.

External websites

Our website may contain links to third-party websites or embedded content such as YouTube videos.

These services operate independently from us and may collect information according to their own privacy policies. We encourage you to review their policies before interacting with their content.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal obligations.

The latest version will always be published on this page together with the date of the most recent update.

Last updated: July 27, 2026